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Launched in 2004 by Associated Magazines, the Women on Wheels (WOW) supplement is the only glossy motoring supplement aimed exclusively at the affluent female market. Today WOW reaches an estimated 1.3 million readers and is bagged annually with the July issues of South Africa’s premier magazines Cosmopolitan, Marie Claire, House and Leisure and O, The Oprah Magazine.

A panel of female motoring experts will come together to serve on a judging panel, and, along with an online reader vote, will decide on the winning cars in a total of seven categories, to be announced at the initiatives culmination - an exclusive Nedbank Vehicle and Asset Finance-sponsored awards ceremony, held to celebrate the best cars for women, as voted for by women.
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